What Is Artificial Intelligence for Social Media?

This ability allows you to make better decisions based on accurate market research data. The AI tools are designed to process and analyze large sets of data, then making conclusions and predictions based on that data. According to Forrester, many companies experienced what they refer to as customer drift, where the patterns of behavior changed rapidly during the pandemic. Advertisers must be able to take current information into their campaign models and have algorithms that can adjust to the changes in the market.

In recent years, AI has started helping companies develop crisp and accurate insights through massive data computing – a feat that was near-impossible for humans to achieve in the past. Let’s get granular with AI marketing—how can you use it to improve your day-to-day initiatives? I consulted with my colleagues in marketing to compile some practical use cases for AI.

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This also helps brands better calculate the price that an influencer charges for a campaign. The process of finding an influencer and matching their persona with your brand is process and brands have turned to word of mouth to discover influencers. Let’s start out with AI and marketing since the topic is less specific, and might be of interest to you whether you run a restaurant, a retail chain, a QSR, or any other type of business.

This allows brands to interact directly with consumers in real-time through online conversations or events. Communicating with consumers at the precise ‘decision-making moment’ can help directly influence buying decisions. AI helps marketers monitor these social conversations and other open forums to identify any relevant conversations. While there are various ways to optimize digital advertising and account-based marketing, AI solutions help marketers take them a step further for deeper insight and analysis.

Top 5 Uses and Applications of Artificial Intelligence in Marketing

Marketers can easily create customer personas based on billions of data collected from AI algorithms. They are on-site interactions, geographic specials, purchase behaviors, past interactions/communications, referral sources, and more. The following diagram illustrates the architecture and workflow for elevating marketing campaigns powered by generative AI.

This type of AI helps increase conversions, improve customer satisfaction, and measure the overall success and ROI of various marketing campaigns. Marketers spend countless hours attempting to gain some insight into their target audience, as they know consumer insights are the key to more strategic marketing campaigns. Through computer vision, marketers can analyze millions of images and videos online in a matter of seconds and identify those with pre-determined characteristics, all at scale. This could be images containing a specific product or brand logo or, even more sophisticated, it could be the people in the image and their facial expressions. This relieves you from the headache of hiring someone to look at each image and tagging the ones that contain your product. While influencer marketing is not perfect, it is still one of the most effective ways for brands to drive authentic online conversations and find new customers.

With Microsoft’s AI editors confusing mixed-race artists in a published report, the company faced backlash. At the end of the day, human writers and editors had to step in and were subsequently tasked to police the AI for errors before publishing any further news articles. If you think of AI in any of these ways, you might realize that this technology is already integral in some facets of your daily life today. When you hear the term “artificial intelligence”, what’s the first thing that comes to mind? While these associations aren’t necessarily wrong, AI is so much more than futuristic robots and highly intelligent machines.

• There are several AI tools and software marketers can use that will trigger automated responses for your customers.
• Machine learning algorithms can analyze how your ads perform across different platforms, then offer recommendations for improved performance.
• The cyber-attacks increase is the risk that every eCommerce business has to weigh.
• Advertisers rarely have insight into how algorithms work and how unconcious biases may be coded into them.
• AI, with the help of machine learning, can track an individual user’s interactions with your website.

This can empower you to quickly adapt to changing market trends, prioritize budgets based on what aspects need the most investment and deepen customer relationships. Artificial intelligence has also the ability to increase profit and reduce costs for marketers who use it properly and effectively. The leading companies cleverly harvest the benefits of someone else’s successes or failures to make their business growth strategies. Trussardi (a famous Italian fashion house dating back to 1911) has achieved a 83% increase in link clicks for an Instagram-driven product launch. Thus the company determines how the same video content is received in different demographic groups over thousands of people. AI analytics allows you to test video content and have an idea of results before investing in a video effort.

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